People Data SchemaPeople Data Schema

People Data Schema

The people data schema below lists all available Fields in a people record. Note that actual people records may not have every field present.

Brokers Fields

licensesnested

A list of licenses associated with this person.

Example:

"licenses": [{"type": "TREC", "value": "123456"}]
maxRecentSoldPricefloat

The maximum most recently sold price of a property from the broker.

Example:

"maxRecentSoldPrice": 700000
minRecentSoldPricefloat

The minimum most recently sold price of a property from the broker.

Example:

"minRecentSoldPrice": 155000
propertiesRepresentedkeyword

The property the person represents as a broker. Links directly to a key within our property data.

Example:

"propertiesRepresented": ["us/ut/ogden/668w4150s"]
salesCountAllTimeinteger

The total count of properties sold by the broker.

Example:

"salesCountAllTime": 55
salesCountLastYearinteger

The total count of properties sold by the broker within the last 365 days.

Example:

"salesCountLastYear": 12

Contact Fields

emailstext

A list of emails associated with this person.

Example:

"emails": ["doug@idronline.net"]
personalEmailstext

The personal email addresses of the person.

Example:

"personalEmails": ["mesheldo@gmail.com"]
phoneNumberHighScoreLandtext

The highest reachable score (how likely the person is to pick up the phone) of the most recent landline phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreLand": "+1 440-238-1444"
phoneNumberHighScoreLandScoreinteger

The highest reachable score (how likely the person is to pick up the phone) amount of a landline phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreLandScore": 100
phoneNumberHighScoreMobiletext

The highest reachable score (how likely the person is to pick up the phone) of the most recent mobile phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreMobile": "+1 602-571-8454"
phoneNumberHighScoreMobileScoreinteger

The highest score amount (how likely the person is to pick up the phone) of the most recent mobile phone from the phoneNumbers field.

Example:

"phoneNumberHighScoreMobileScore": 90
phoneNumbersnested

A list of verified phone numbers where this person can be reached.

Example:

{
  "number": "+1 205-665-7871",
  "carrier": "BELLSOUTH TELECOMM INC DBA SOUTH CENTRAL BELL TEL",
  "type": "Land Line",
  "tested": false,
  "reachableStatus": false,
  "bdscore": 70,
  "lastDateSeen": "2024-04-11T18:37:01.725Z"
}
primaryEmailtext

The person's current professional email address.

Example:

"primaryEmail": "maggie.sheldon@hover.to"
professionalEmailstext

The person's professional email addresses.

Example:

"professionalEmails": ["maggie.sheldon@hover.to", "msheldon@mavenlink.com"]

Core Identity Fields

birthDatedate

The full date of birth of the person in YYYY-MM-DD format.

Example:

"birthDate": "1977-10-02"
birthYearinteger

The birth year of the person in YYYY format.

Example:

"birthYear": "1977"
dateOfDeathdate

The date of death of the person.

Example:

"dateOfDeath": "2020-07-27T00:00:00Z"
deceasedboolean

The value to determine if the person is currently deseased.

Example:

"deceased": true
firstNametext

The person's first name.

Example:

"firstName": "Doug"
gendertext

The person's gender.

Example:

"gender": "male"
keyskeyword

A list of internal Datafiniti identifiers for people. The keys field is used to merge raw data from individual sources into the master Datafiniti record. Learn more about how this works.

Example:

"keys": ["dougidronlinenet"]
lastNametext

The person's last name.

Example:

"lastName": "Guyer"

Generic Fields

dateAddeddate

The date this person was first added to the people database.

Example:

"dateAdded": "2017-01-08T19:12:13Z"
dateUpdateddate

The most recent date this person was updated or seen by our system.

Example:

"dateUpdated": "2017-01-08T19:12:13Z"
intereststext

The personal interests of the person.

Example:

"interests": ["disaster and humanitarian relief", "politics", "human rights", "cooking", "startups"]
tcpaboolean

A flag indicating whether the person is on the TCPA litigators list.

Example:

"tcpa": false

Geographical Fields

addresstext

The current work address of this person.

Example:

"address": "1125 Lancaster Avenue"
citytext

The current city where this person works.

Example:

"city": "Berwyn"
countrytext

The current country where this person works.

Example:

"country": "US"
postalCodekeyword

The current postal/zip code where this person works.

Example:

"postalCode": "19312-1243"
provincetext

The current province/state where this person works.

Example:

"province": "PA"

Professional & Employment Fields

businessCategoriestext

A list of category keywords used for the business the person currently works in. Business Categories for people data can be found here.

Example:

"businessCategories": ["Advertising Agencies"]
businessNametext

The current business where this person works.

Example:

"businessName": "International Direct Response Inc"
industriestext

A list of category keywords used for previous businesses in the person's experience. Industries for people data can be found here.

Example:

"industries": ["Advertising Agencies"]
jobFunctiontext

The person's current job function. Job function values can be found here.

Example:

"jobFunction": "Marketing"
jobLeveltext

The person's current job level. Job level values can be found here.

Example:

"jobLevel": "C-Team"
jobSkillstext

The person's job-related skills.

Example:

"jobSkills": ["enterprise software", "start ups", "monetization", "product management", "agile methodologies"]
jobTitletext

The person's current job title.

Example:

"jobTitle": "President of New Business Development"
linkedinURLkeyword

LinkedIn URL for this person. LinkedIn

Example:

"linkedinURL": "https://linkedin.com/in/some-person-7525231"
numEmployeesMaxinteger

The maximum number of employees at the business where this person currently works.

Example:

"numEmployeesMax": 99
numEmployeesMininteger

The minimum number of employees at the business where this person currently works.

Example:

"numEmployeesMin": 20

Property & Asset Fields

mostRecentPropertyPurchaseDatedate

The purchase date of the most recent property in relation to this person.

Example:

"mostRecentPropertyPurchaseDate": "2024-12-04T00:00:00.000Z"
mostRecentPropertyPurchaseKeykeyword

The most recent matching property key to the Datafiniti property database. Typically the currently owned property in regards to this person.

Example:

"mostRecentPropertyPurchaseKey": "us/az/phoenix/3327n18thave"
propertiesOwnedtext
Deprecated

This field shows the property keys the person is connected to in Datafiniti's property database.

Deprecated as of Jan 8th, 2026.

Example:

"propertiesOwned": ["us/or/sisters/68885hurtleyrnchrd"]
propertiesOwnedHistorynested

A list of properties owned by this person with purchase and sale dates.

Example:

[
  {
    "propertyKey": "us/az/phoenix/3327n18thave",
    "datePurchased": "2024-12-04T00:00:00.000Z"
  },
  {
    "propertyKey": "us/az/phoenix/3327n18thave",
    "dateSold": "2024-12-04T00:00:00.000Z",
    "datePurchased": "2024-12-04T00:00:00.000Z"
  }
]
propertyKeysstring

The generated key from Datafiniti's property data. This key directly links a property to the person. Whether that be the broker or the owner of the property itself.

Example:

"propertyKeys": ["us/tx/sugarland/72grantslkcir"]

Source Fields

domainsdomain

A list of each unique domain found in the sourceURLs field.

Example:

"domains": ["datafiniti.co"]
mostRecentProfileImageURLtext

The URL of the person's most recent professional profile picture.

Example:

"mostRecentProfileImageURL": "https://storage.googleapis.com/upnest1/upload/realtor/1532839254_3e19998c-d18b-4d98-b4d6-a468c70e0e6c.jpeg"
profileImageURLstext

The person's professional profile picture URLs.

Example:

"profileImageURLs": "https://storage.googleapis.com/upnest1/upload/realtor/1532839254_3e19998c-d18b-4d98-b4d6-a468c70e0e6c.jpeg"
sourceURLskeyword

A list of URLs used to generate data for this business location. If https://datafiniti.co is used, then the data was sourced from our data partners.

Example:

"sourceURLs": ["https://datafiniti.co"]