Contact new home owners

Introduction

Datafiniti's property data can be used to generate lead lists for individuals or homes that have just purchased a new home. You can use our advanced query syntax to generate a targeted lists.

Searching for recently sold single-family homes

Many property listings include information on when a property was sold. We will utilize the syntax next to find a list of properties recently sold.

{
  "query":"country:US AND transactions.buyerFirstName:* AND transactions.saleDate:[2023-01-01 TO *]",
  "num_records":10
}

You may sub out the date range of saleDate to whatever time period that pertains to your use case.

This query is a little complex, so let's explain what's happening:

  • We're using a buyerFirstNamewildcard to guarantee that the home owner is their.
  • Transactions.saleDatewith show us only records with the start date until *. (current date)

Eliminating newly built houses from your search

We can also use the yearBuilt field to find older homes:

{
  "query":"country:US AND transactions.buyerFirstName:* AND transactions.saleDate:[2023-01-01 TO *] AND yearBuilt:[* TO 2018]",
}

By using a range query on yearBuilt, we can find every property that is no older than 2018.

Here is a sample of what this transactional data may look like.

 "transactions": [
   {
     "saleDate": "2023-01-08T00:00:00.000Z",
     "documentType": "Grant Deed",
     "price": 173000,
     "sellerFirstName": "Seanot",
     "sellerLastName": "Hembree",
     "buyerFirstName": "clif",
     "buyerLastName": "Mccurley",
     "loanType": "Conventional",
     "parcelNumber": "056-670-034-000",
     "contactOwnerMailAddressFull": "18158 OLD WARDS FERRY RD"
   }
 ]

Refine the search by propertyType (multi-family & land)

Now we will and additional modifiers to search for multi-family housing and open land plots.

{
  "query":"country:US AND transactions.buyerFirstName:* AND propertyType:(\"Multi-Family Dwelling\" OR land) AND transactions.saleDate:[2023-01-01 TO *] AND yearBuilt:[* TO 2018]",
  "num_records":10
}

Finding people data records from property data

A newer feature to Datafiniti is the ability to cross reference people found in the property data with our people data. This can be done using the property data's people.people_key sub-field. The people_key is a key generated and linked to a people data record key. So if we extract all the people_key from our search we can search using those keys on our people data. We can modify our query to only provide records with these keys.

{
  "query":"country:US AND transactions.buyerFirstName:* AND propertyType:(\"Multi-Family Dwelling\" OR land) AND transactions.saleDate:[2023-01-01 TO *] AND yearBuilt:[* TO 2018] AND people.people_key:*",
  "num_records":10
}

Which will provide result like this: (note the result here have been condense for viewing)

id	address	city	province	postalCode	people.name	people.email	people.people_key	people.title
F5CzY40B5p3ULnC0oZZX	9055 Gerber Rd	Sacramento	CA	95829	Thomas Braegelmann		thomas/braegelmann/-2136187169	Owner
e37gto0B3hcw0YbIefiY	3431 Spruce Ave	South Lake Tahoe	CA	96150	Abel Garcia		abel/garcia/-429207647	Owner
dcLk1o4B5p3ULnC0OdR7	28 S Lassen St	Susanville	CA	96130	Lindsay Konopelko		lindsay/konopelko/1911697931	Owner
xZIGZo0B5p3ULnC0ni5_	25433 South Ave	Corning	CA	96021	Richard Simmons		richard/simmons/-2086742185	Owner
M36_o3MBzUQvJ7ofvM2f	517 E Channel St	Stockton	CA	95202	Andy Hodgson			Agent
M36_o3MBzUQvJ7ofvM2f	517 E Channel St	Stockton	CA	95202	Douglas Guthrie		douglas/guthrie/-1005717922	Owner
AW7ILtbDcWockGYkzUek	5561 SULTANA AVE	TEMPLE CITY	CA	91780-2300	Maria Ho		maria/ho/593525497	Owner
AYVDYo0BhBhNBLFcfkgg	1495 S Winchester Blvd	San Jose	CA	95128	David Gutierrez		david/gutierrez/-652075127	Owner
uz-coosB3hcw0YbIG-op	70 N 27th St	San Jose	CA	95116	Wu Hsiang		wu/hsiang/1995332620	Owner
AW7DIYW-Y7ir8pkrRjF6	8407 HYDRO DR	WHITTIER	CA	90606-2739	Alex Gonzales		alex/gonzales/-1334037217	Owner
AWw_1JhDcWockGYkdqHo	195 Los Robles Rd	Novato	CA	94949	Hugo Oxlaj		hugo/oxlaj/262345253	Owner
AWw_1JhDcWockGYkdqHo	195 Los Robles Rd	Novato	CA	94949	Steven Pinza			Agent
AWw_1JhDcWockGYkdqHo	195 Los Robles Rd	Novato	CA	94949		[email protected]		Agent

creating a people data query with people_key

We want to make sure we are using the exact string search on each individual key we found. To do so we will create a complex OR statement with all the key we found:

🚧

Or statement limit

You can only search using 50 keys at a time. Please be sure if you need to go over this amount to divide up the keys per API call accordingly

People data search:

{
  "query": "keys:(\"abel/garcia/-429207647\" OR \"lindsay/konopelko/1911697931\" OR \"richard/simmons/-2086742185\" OR \"douglas/guthrie/-1005717922\" OR \"maria/ho/593525497\" OR \"david/gutierrez/-652075127\" OR \"wu/hsiang/1995332620\" OR \"alex/gonzales/-1334037217\" OR \"hugo/oxlaj/262345253\")",
  "num_records": 10
}

πŸ“˜

Comparing buyer data to Datafiniti's people data

After compiling a list of records with first names, last names, and general locational geographics, you can query Datafiniti's people database to find out more info.

Please visit our documentation on gathering people contact information to learn how to query people data. This will allow you to gather phones, emails, and other contact information for reaching out to new home buyers.

Example files

Here are example bulk download files of our previous query:

Conclusion

With the knowledge of how to pull records with new homeowner data, you will have the capability to contact and create lead data. You can also further enhance this data with reference to Datafiniti's people data as well.